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Search Engine Marketing Overview

Why do I need Search Engine Marketing?

9 out of 10 web sessions begin with a search.

In most cases people using search engines are:

  • Researching a product / service
  • Performing price research
  • Ready to buy and searching for a retailer or supplier
If your website doesn't show up in search results for the keywords relevant to your business your customers won't find you. Your competitors will get the business instead of you.

Search Engine Marketing boosts your search engine visibility and attracts your target audience at a time when they are actively looking for your products and services.

Search Engine Marketing Increases Your Visibility

Increased visibility helps you:
  • Build brand awareness
  • Gain competitive advantage
  • Attract Direct / Indirect sales
  • Increase Public Relation exposure
  • Perform competitor research

DIY Search Engine Marketing?

You can perform your own Search Engine Marketing - there are many online resources that tell you how.

If you're running on a small marketing budget this could be the best way to proceed - you can plough all of your online marketing budget into ads without worrying about agency fees. The downside of this approach is the steep learning curve. You can make costly mistakes - especially if you experiment with pay per click advertising.

Why use a Search Engine Marketing Agency like Spex?

We're Search Engine Marketing Specialists. We know what works and what doesn't. We have a structured business process that guarantees increased Search Engine Visibility.

The first step of the process is an initial meeting to find out what you want to achieve with your website. This initial meeting is free.

If you decide to proceed to the next stage the following steps happen:
  1. Site audit & Action Plan - We look at your site, your competitor sites and various other resources to analyse your current Search Visibility. We will present the results of the Site audit along with a suggested Action Plan and ballpark costs. Fees for the Site Audit & Action Plan are typically £2,000 but could be higher if your requirements are complex.
  2. Agree Contract & Budgets - If you want to proceed with the recommendations in the Action Plan you will engage our services on a 6 or 12 month contract.
  3. Set targets & begin work.