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Google AdWords Advertising
Immediate, Cost Effective Traffic Building
Pay per Click advertising with Google AdWords produces immediate results. If your website goes live at 9am you can have your first Google AdWords by 9.05!
Here’s how Google AdWords works:
- Write a short text ad with a link to your website.
- Select keywords relevant to your website.
- Decide a maximum amount you are willing to bid for each click to your website
- Set a daily budget
Advantages of Google Adwords
- Permission based advertising – people use Google AdWords when researching future purchases.
- You control ad spend - no runaway costs.
- Measurable Return On Investment (ROI) - Reports show which keywords are clicked. Tracking on your website lets you analyse ROI from each ad treatment.
Why should you consider outsourcing Google AdWords advertising?
We firmly believe that outsourcing Google AdWords and other PPC advertising to Spex will increase your return on investment (ROI). Our experience with Pay Per Click Advertisign means that we can deliver more, better targeted visitors per £1 spent. We identify the keywords that convert and reject the high cost, low converting keywords that drain your online advertising budget.Contact us and find out how we can help you attract thousands of targeted visitors to your website.
Free Google AdWords Advertising tips
5 ways to boost your keyword inventory
One technique that reaps rewards with Google AdWords is to have a large keyword inventory. The more relevant keywords you identify, the better chance you have of finding minimum bid , highly targetted phrases that bring down your average cost per click and increase Return On Investment (ROI).The most obvious keywords aren’t always the best
Obvious keywords attract a lot of bidders and the cost per click is pushed upwards. Think a little harder than your competitors and you will find many keywords at low or minimum bid price. Many of these keywords are low volume, but highly relevant and therefore more likely to convert.For example, the keyword 'shoes' will get you lots of clicks but the keyword 'converse all-star canvas shoes' is much better targeted and more likely to convert.
Your keywords should reflect what people actually type when they search Google, not what you want them to type.
Try:
- Alternative phrases - People purchase and procure as well as buy. Sometimes they want a supplier or just to find you.
- Plurals - websites as well as website
- Spelling mistakes - There are common misspellings that huge numbers of people make every day. Try by as well as buy.
- Typing errors - Type your keywords quickly and look at the msitakes you make. Feed these mistakes back into your keyword inventory and wait for other people to do the same thing
- Use a service such as Wordtracker to find keywords that real people type into search engines every day.
Contact us and find out how we can help you attract thousands of targeted visitors to your website.
