Pay Per Click Advertising

Immediate, cost effective traffic building

Search Engine Optimisation (SEO) activity can take weeks or months to raise your site to the top of the search listing and begin attracting visitors.

Even when you do reach the top, there's nothing to stop your competitors from knocking you off the top spot.

Pay per Click (PPC) advertising produces immediate results. If your campaign goes live at 9am you will have your first pay per click visitors by 9.05!

There are three main PPC ad networks for UK & Europe:

Together, they offer an internet audience reach in excess of 80%.
Other networks such as Mirago and Turbo10 extend reach further.

Advantages of Pay Per Click

Pay Per Click ads are a great example of permission based advertising – people use search engines when researching future purchases and they actively scan the ads to see if there are any good matches for their needs. Indeed, we have many ads that attract 30% click through and higher - this indicates that people are reading the ads, not the general search results, when they are in 'purchase mode'.
You control ad spend. You can stop running your ads at any time, so there are no runaway costs.
Measurable ROI - Reports show which keywords are clicked. Tracking on your website lets you analyse ROI from each ad treatment.

If it's so easy, why should you outsource PPC advertising?

Outsourcing PPC advertising to Spex will increase your return on investment (ROI). Our experience with PPC means that we can deliver more, better targeted visitors per £1 spent.

One of our clients was advertising on Google AdWords and spending £135 to attract 221 visitors per day (61p per visitor). We expanded the range of keywords, optimised the ads and drove the bid price down to attract 2189 visitors per day for a £225 spend (10.4p per visitor).

There was a 586% increase in visitors per £1 of ad spend through using Spex to handle the campaign.


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