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Optimisation boosts Sony search engine
A combination of behavioural analysis and fuzzy logic has been used to optimise product searching on the Sony UK web site. The result has been a 50% improvement in search engine performance.
Through tracking the performance of product searching over a five day period Spex observed that half of all searches were unsuccessful and that many of the failures were due to visitors entering simple spelling mistakes or partial product names.
More importantly, Spex observed a high percentage of visitors abandoning the site after a failed search.
A fuzzy matching algorithm was added to the product search program and specific mappings of commonly misspelled terms were then entered into the product search database.
The results were immediate - a 50% improvement in successful searches and an increase in visitor retention.
