PRODUCTS
SelfManage
Design & Build
      
SERVICES
E-Marketing
Strategic
Creative
Technical
Client Services
      
COMPANY
Profile
Recent Work
Contact Us
Vacancies
      
PRESS CENTRE
Electronics
Property
Others
      
 
Picture of EISA Awards logo
 
 

Sony Wins 4 2004/2005 EISA Awards - More than any other company

EISA Award wins for DVD recorder, Car Stereo, Digital Camera & SACD player

Berlin, 16 August 2004 - Sony Europe will be collecting a total of four European Imaging and Sound Association (EISA) awards at a pre-Photokina ceremony in Cologne on September 27 – an achievement unparalleled, this year, by any other manufacturer.



Sony’s four EISA 2004 awards are:
  • 'Digital Video Recorder of the Year Award' for the advanced technology Sony RDR-HX1000 (RDRHX1000)
  • 'Mobile Electronics Innovation of the Year Award' for the Sony CDX-M9900 (CDXM9900) with its high-resolution, TV-style display
  • 'Digital Pocket Camera of the Year Award' for the super-slim Sony Cyber-shot DSC-T1 (DSCT1) digital camera
  • 'Audio Player of the Year Award' went to the versatile Sony SCD-XA3000ES (SCDXA3000ES).
“Four EISA Award wins in 2004 underline Sony’s commitment to developing the high quality, innovative products that both consumers and retailers really want,” said Chris Deering, President, Sony Europe.

With panel members drawn from over 50 audio, video, photo and mobile electronics magazines in 20 countries, the EISA awards offer a valuable insight into Europe’s current consumer electronics scene. Once again, they’ve highlighted the cutting-edge creative thinking that is central to Sony’s global success.

Sony RDR-HX1000 DVD Recorder - European Digital Video Recorder of the Year 2004/5

“Finally it is possible to record in much better quality than the average DVD.” That’s the emphatic verdict of EISA judges impressed by the Sony RDR-HX1000 DVD recorder’s 15 megabits per second recording capability, rather than the standard 9 megabits common to other DVD recorders in the marketplace.

The Sony RDR-HX1000 DVD recorder makes ultra high quality recordings – boosted by Dynamic Variable Bit Rate technology – that can be transferred to a wide range of formats including DVD+R, DVD+RW, DVD-R and DVD-RW.

Citing the Sony RDR-HX1000’s easy-to-use thumbnail pictures as a great solution to the “ever-lasting archiving problem”, EISA experts described the RDR-HX1000 DVD recorder as an “amazing piece of equipment for the home environment.”

Sony CDX-M9900 MP3 tuner- European Mobile Electronics Innovation 2004/5

Multimedia goes well and truly on the road with the Sony CDX-M9900 – the car industry’s very first, conventionally-sized head unit to feature a composite audio/video input for the monitoring of DVD, TV, camcorder and still camera images – even a PlayStation.

The composite audio/video input is a feature of the Sony CDX-M9900 that clearly caught the judges’ imagination. “The front panel is graced by a high resolution, full colour LCD-TFT which is more than just a way of providing the user with data, graphics and animation,” enthused the EISA panel.

The Sony CDX-M9900’s smart controls adapt conventional TV formats to fit the 32.000 colour display in the best way possible.

Rear-seat entertainment systems can also be monitored ‘up-front’ – a great idea for keeping an eye on the kids’ road-trip viewing programme.

Sony Cyber-shot DSC-T1 - European Digital Pocket Camera of the Year 2004/5

The Sony DSC-T1 digital camera’s true pocket size, Carl Zeiss Vario-Tessar 3x optical zoom, 5 million pixel CCD and roomy, 2.5 inch hybrid colour monitor are just some of the reasons EISA panel members summed up the Cyber-shot DSC-T1 digital camera as “a very appealing choice”.

The DSC-T1’s “elegant look and sturdy metal exterior” of what is the slimmest addition yet to the Sony Cyber-shot range also won the panellists’ admiration.

Sony SCD-XA3000ES - European Audio Player of the Year 2004/5

The Sony SCD-XA3000ES is “an all-rounder that plays all kinds of music equally well,” said EISA panellists. And they were not only impressed by the Sony SCD-XA3000ES’s “sturdy chassis and solid, mechanically stable transport”. The judges were equally complimentary about the SCD-XA3000ES’s ability to play Super Audio CDs – a factor “that really lifts this model into the high end area”.

They concluded that the Sony SCD-XA3000ES is “impressive and well-constructed – the best available CD / SACD player in this price range”.